“Mad Scientist Loose in a Chocolate Factory”?

Aaron-SJUpicHey, that title is not a very flattering description of Aaron, Intrigue’s chocolatier. Then again, it may be an accurate description–if you call creative genius madness! Aaron was pleased to chat with folks from his alma mater, St. John’s University (SJU), in an interview about his success with Intrigue Chocolates Co. St. John’s Magazine’s Glenda Burgeson seemed delighted to feature Aaron in her article entitled “Food, Glorious Food“. The article showcases seven SJU alumni who are rising stars in the food and beverage world. It was a well-rounded menu with a chef, vintner, beer brewer, a cheese-maker, and of course a chocolatier.

Aaron Barthel (class of ’98) majored in Natural Science. St. John’s is a little university with big prestige, located in back in the lakes and woods of Collegeville, Minnesota. Teamed up with the College of St. Benedict–a sister-college with a separate campus and the other half of the academic departments–total enrollment is around 4,000. CSB/SJU may be small, but they have an international reputation for being a starting point for free-thinkers and creative minds who rise the top of their fields.

While at SJU, Aaron was part of an intellectual community that has a stated commitment to create community and foster hospitality. Aaron credits SJU with reinforcing his sense of responsibility for the people and environment around him, as is evidenced in Intrigue’s sense of stewardship in our operating principles. Burgeson reports that the arrival of a box of Intrigue Chocolates created a rousing diversion at the St. John’s Magazine office, with demands for fair sharing practices!

For those of us at Intrigue that have known Aaron awhile, we can attest that his mad-scientist tendencies go way back to childhood experiments in his mother’s kitchen; you just can’t hold a creative genius back! Catch the whole story at: ( http://www.sjualum.com/publications/Pages/Autumn_2009.aspx) or (http://www.sjualum.com/publications/Documents/Autumn%202009/8-Feature_Article_Food_Glorious_Food.pdf)

Food, Passion, and People: Web Reviews of Intrigue Chocolates

Experts make for great bibliography references and their schooled evaluations can be highly prized. But much of the time we are interested in hearing from the great cocoa masses (that’s a pun: cocoa mass is unadulterated ground cacao beans), or in this case, bloggers who have a different day job. The cool thing about this is that regular people have no agenda but pure enjoyment. You can evaluate their evaluations of Intrigue Chocolates by visiting their posts:

The Chocolate Cult. The self-annointed High Priestess of Chocolate gives a quirky, blow-by-blow reaction to 10 Intrigue flavors. She reminds us that some people are perplexed by the lack of a hard shell on our truffles, but we find that most people recognize it for what it is; honoring the French original and appreciating the uniqueness that lets them really taste the flavors present.

The Chic Ecologist has us listed with a brief review because of our dedication to sustainable living, with our eye always to leaving out preservatives that would tangle with real flavor and our use of natural and organic ingredients whenever they are available.

More in the vein of “see what the Chocolatier looks like in his natural habitat” is an on-camera interview with an all-smiles Aaron by Shona Milne of Woodinville Wine Update.

Intrigue Chocolates got together with with other food professionals, self-described “foodies”, and food critics this past July at Foodportunity for a little inter-foodie socializing. Foodportunity is a new series of networking events and workshops for the food industry, produced by Keren Brown, the Seattle-based blogger known as The Frantic Foodie. It was an occasion of making new connections, learning how to use the “new media” to promote our businesses, and sampling lots of incredibly good food. Folks were tweeting and twittering all over the place, but three attendees were impressed enough to blog about their reactions at:

The Food Giraffe’s Guide to Eating

Seattle Swirl Blog

Loving Local Food

Find out the unvarnished, no-preservatives (or advertising dollars) added truth about these bloggers perceptions of Intrigue’s chocolate truffles. Then, decide for yourself and choose your own favorite flavor!

Bloggers Loved the Seattle Chocolate Salon 2009

If you couldn’t get to this year’s Seattle Luxury Chocolate Salon, reading posts by some of the lucky ones who did make it might be the next best thing.  By reading their blogs you’ll get lots of valuable personal insight with their review opinions, and none of the calories!

These taste testers give their evaluations of Intrigue Chocolates and many other samplings. Check out their links to get a feel for the event and catch their personal take on Intrigue’s presentation. Among those moved to blog about their immersion into the world of chocolate are:

You  will find lots of cool photos showcasing beautiful chocolates of every stripe, and get a general sense of what it was like to be there.  Someone was even inspired to record a twitvid if you want a quick glance of Intrigue in action.

Find out who received awards across all categories at the Seattle Chocolate Salon website, or view a summarized list of the blue ribbon winners at blogcritics.org.

There were lots of awesome chocolatiers at the Salon (and a crowd of passionate chocolate consumers).  We were in great company and are proud to be in the rankings among such talent.  The Seattle Luxury Chocolate Salon should definitely be on your calendar for next year!